70% of People Are Wrong About Creativity | Yale Researcher Dr Zorana Ivcevic Pringle Explains

Do you believe creativity requires complete freedom? You're not alone — 70% of people think the same. But Yale research reveals the opposite: constraints actually enhance creative output.

Dr Zorana Ivcevic Pringle, Senior Research Scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice, joins Mark Blackwell to explore why creativity is a learnable process of decision-making, not a gift reserved for geniuses.

In this episode, you'll discover:

• Why the most creative teams spend 53% of their time on problem framing, not idea generation
• How to match your mood to different creative tasks — use grumpy mornings for critical evaluation, upbeat afternoons for brainstorming
• When to tap weak network ties versus strong ones in the creative process
• What AI can and cannot do creatively — and why top human performance still outpaces machines
• Three practical actions leaders can take to unlock team creativity

Links & Resources:

• The Creativity Choice by Dr Zorana Ivcevic Pringle: https://www.amazon.com/Creativity-Choice-Science-Making-Decisions/dp/1541704320
• Dr Pringle on LinkedIn: https://www.linkedin.com/in/zorana-ivcevic-pringle/
• Yale Center for Emotional Intelligence: https://www.ycei.org/
• Read the full article: https://arkaro.com/creativity-choice-decision-making/
• Subscribe to Arkaro Insights: https://www.linkedin.com/newsletters/arkaro-insights-6924308904973631488/

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