7 Steps to Event Success! Step 2: Outline Your Event Goals & KPIs

A common question I receive is “How do you measure the success of an event?” 

The answer is simple: It’s a mixture of hitting the mark on both qualitative and quantitative KPIs.

However, to know whether we hit them, we first need to define them.  This way, everyone knows from the get-go what we’re both trying to achieve AND exceed. 

When it comes to outlining your goals, you also need to make sure they’re S.M.A.R.T.

Remember you can grab my free resource: 7 Steps to Event Success. Find out more at melissapark.co 

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.