7 Metrics a Strategic Acquirer Wants to See in Your SaaS Business

When a strategic acquirer or private equity firm comes knocking, they’ll ask for more than your headline ARR number. In episode #309, Ben Murray shares the seven critical numbers that buyers want to see before moving forward with a deal. These SaaS metrics and investor metrics are not only central to due diligence but also directly impact your company's valuation.

From ARR and contracted ARR to retention and RevRec policies, you’ll learn what to prepare now so you’re ready for the call — whether it’s tomorrow or two years from now. The point is to be prepared!

What You’ll Learn:

- The 7 metrics that this giant investment fund wants to see

- Preparing your 4 key data sources

- Don't wait; be prepared today

Why These Numbers Matter:

- Fundraising & Exits: Acquirers use these metrics to assess risk, scalability, and long-term value.

- Valuation Impact: Clean data on ARR, retention, and profitability drives higher multiples.

- Investor Confidence: Reliable reporting reduces due diligence friction and builds trust. Don't fall prey to "deal fatigue!"

Resources Mentioned:

🎓 SaaS Metrics Academy – https://www.thesaasacademy.com/the-saas-metrics-foundation-course-community-phased

Quote from Ben

“If a buyer calls you today, you need these seven numbers ready — clean, accurate, and tied to a strong finance foundation.”