7 Lead Gen Tactics That Work for Accountants in 2025

In this episode of the UK Lead Generation Podcast, host James Dooley and guest Kasra Dash tackle the core challenge accountancy firms face when trying to grow: how to generate reliable, high-quality local leads in a rapidly shifting digital landscape. The conversation opens with the tension many accountants feel—wanting more enquiries but not knowing which strategies actually move the needle. James Dooley and Kasra Dash walk through the journey from foundational visibility on Google Business Profile to the deeper mechanics of SEO, PPC, and Meta ads, showing how each channel shapes discoverability and impacts conversion.

As the discussion unfolds, they reveal how organic content, AI automation, AI search engines, and tradespeople platforms each play a part in a modern lead generation ecosystem. They expose the pitfalls of shared leads, highlight why inbound leads convert dramatically better than outbound outreach, and emphasize how real-time response acts as a decisive factor that can increase conversions by more than half. The episode resolves with a clear transformation: listeners gain a grounded understanding of what actually works today, what drains budget, and what actions lead to a consistent flow of qualified clients. Anyone listening will come away with clarity on which strategies to adopt, which to avoid, and what steps to take next to scale their accountancy business effectively.