#7 “I Don’t Need to Advertise” 🚫 The Marketing Lie Holding Tradesmen Back

If you’re still saying “I’ve never advertised and I’m doing fine” — this episode is for you. 🔥

Wayne and Andy rip into one of the biggest myths in the trade game: that word of mouth alone is enough to grow a modern business, charge properly, and stay ahead of the competition. Spoiler: it isn’t. ❌

They break down the difference between primitive marketing (cards, mags, leaflets, vans, local presence) and new age marketing (Google Ads, Checkatrade, platforms, SEO, CRMs) — and why the smartest businesses are doing BOTH. 🧠🚀

Inside this episode:

• 🧯 Why “I don’t need to market” usually means you’re too cheap

• 📉 The brutal truth about relying on word of mouth in 2025

• 🪓 Primitive marketing vs new age marketing — and where each one wins

• 📬 How to use leaflets, A6 cards, local mags & sponsorships properly

• 🔌 Why most trades switch off marketing at the worst possible time

• ⏳ Marketing for the future, not just for “when it’s quiet”

• 🌐 How Checkatrade and lead gen sites actually work (once you stop expecting 60% conversion)

• 🥶 Why cold leads are different – and what’s a realistic win rate

• 💷 How marketing and pricing are linked (more leads = more confidence = higher prices)

• ⚠️ Why chasing turnover without foundations is a fast road to burnout

• 📈 The slow, boring, compounding marketing most lads are too impatient to do

If you want to:

• stop depending on luck and “hoping the phone rings” ☎️

• attract better customers 🤝

• raise your prices without shitting yourself 💰

• and build a business that grows every year instead of yo-yoing 📊…

…then you need to get serious about marketing. Properly. Consistently. Long-term. 💪

💬 Got a question about your marketing or want us to break down your current setup on a future episode?
Drop Wayne or Andy a message or join the free Off The Tools community on Facebook and get involved. 🦁🔥