69: The Spring Family Photographer Struggle

Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall.

• The reality is that spring sessions don't naturally attract client interest the way fall family sessions do
• Photographers who succeed with spring have spent years building that seasonal association with their client base
• Many successful spring photographers focus on motherhood sessions which creates separation from traditional family photography
• Weather complications can make spring sessions logistically challenging with multiple reschedules
• Consider alternative approaches like setting aside fall income to cover spring or offering special spring booking incentives during busy fall months
• Download the free "Past Season Reflection" PDF to honestly evaluate your seasonal performance
• Being strategic may mean accepting that not every season needs to be equally busy

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Past Season Reflection PDF

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