69 | Greig Bramwell - Asics NZ Brand Manager

Journey into the Heart of Asics: From Retail to Brand Manager with Greig Bramwell In this captivating episode of the Run Spesh Podcast, we welcome Greig Bramwell, the Asics Brand Manager for New Zealand. Greig shares his fascinating journey from a cheeky 18-year-old retail worker to an influential brand manager. Tune in as we dive into the technical difficulties of podcasting, the evolution of Asics' iconic products like Kayano, Nimbus, and the groundbreaking Mega and Sonic Blast series. Greig also sheds light on his role and the strategy behind Asics' marketing and distribution, touching upon New Zealand's unique market demands. Whether it's discussing innovative materials in trail running shoes or the importance of treating everyone with respect, this episode is packed with insights and inspiration. Plus, stay tuned for an exciting sneak peek into the upcoming Tokyo 2025 World Championships! 00:00 Welcome and Technical Difficulties 01:11 Greig's Journey to Brand Manager 03:31 Role and Responsibilities of a Brand Manager 04:46 ASICS in New Zealand: Market Presence and Strategy 05:11 Daily Routine and Team Dynamics 07:09 Marketing Strategies and Local Campaigns 12:39 Product Distribution and Consumer Insights 22:22 Economic Challenges and Pricing Concerns 31:29 Future of Running Shoe Technology 38:41 Reflecting on Product Evolution 39:42 Consumer Reactions and Market Adaptations 41:59 Testing and Feedback in Product Development 44:36 Sustainability Efforts in Footwear 45:51 The Blast Range: Initial Reactions and Market Impact 49:13 Mega Blast and Sonic Blast: Features and Benefits 01:03:19 Trail Running Innovations and Market Trends 01:08:10 Personal Insights and Future Prospects 01:13:22 Concluding Thoughts and Gratitude