Ready for Amazon Prime Day 2025? The clock is ticking, and preparation needs to start now. This episode delivers essential strategies for sellers aiming to maximize their performance during what might be Amazon's most extended Prime Day yet – potentially running for four full days instead of the traditional two.

We dive deep into inventory management challenges, revealing why May 15th, June 9th, and June 18th are critical deadlines you need to mark on your calendar. Recent shipping delays through Amazon Warehousing and Distribution (AWD) have created headaches for sellers, with some inventory sitting in "check-in" status for up to 60 days. Learn why splitting your inventory between multiple fulfillment methods could save your Prime Day performance, and why having a backup plan is non-negotiable.

The conversation takes a provocative turn when we expose Amazon's broken promise about fee increases. Despite claiming there would be no new fees in 2025, they've announced significant changes to promotional costs just months before Prime Day. Lightning Deals now cost $70 per day plus 1% of sales, Coupons incur $5 plus 2.5% of sales, and Prime Exclusive Discounts have doubled to $100 per day. These changes demand a complete rethinking of promotional strategies.

We share creative approaches to navigate these challenges, including strategic product selection, smart use of brand stories and A+ content, and techniques to funnel traffic from promoted items to other products in your catalog. Rather than discounting your entire inventory, learn how to identify which products deserve promotion and which might perform better at regular pricing.

Whether your Prime Day goals involve boosting reviews, increasing subscribe-and-save signups, improving BSR rankings, or purely maximizing sales, this episode provides actionable guidance for success. Remember, the most successful sellers aren't just prepared – they're flexible enough to pivot when unexpected challenges arise.

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