679: Specialize or Die: Ron Butler’s Brutal Advice for New Mortgage Brokers

What’s the fastest way to fail as a new broker—and what’s the one move that could save you?

In this no-punches-pulled episode, Ron Butler lays out what’s really happening in the mortgage industry right now—and what new brokers must do to survive it.

We cover everything from tech disruption and lender consolidation to why generalist brokers are getting crushed. If you’re building a mortgage business in 2025, this is required listening.

We’ll cover:

• Why Volume Isn’t Enough – What it means when the market grows 56%—and you don’t.
• The Tech Arms Race – How platforms like Nesto and Edison are quietly reshaping broker competition.
• The Myth of Blockchain – Ron’s take on crypto, NFTs, and whether any of it matters in our space.
• Specialize or Get Smoked – Why new brokers need to niche down yesterday.
• The Harsh Truth About Lender Trust – What lenders are watching—and what they won’t tolerate.

This industry isn’t slowing down. Brokers who win the next five years will do it by specializing, focusing, and executing. Everyone else? They’ll be gone.

To connect with Ron, check out the links below:

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https://www.butlermortgage.ca/

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

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To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.