677: What Scaling to 260 Deals Taught Her About Burning Out—and Owning Her Business - Joline Cloutier

What happens when you scale fast—but realize the business you’ve built no longer fits your life?

Joline Cloutier went from helping her husband with files part-time to funding 260 deals a year—just the two of them. But after burnout, a move to the cottage, and taking over the business solo, she knew something had to change.

In this episode, Joline shares how she’s rebuilding her business with better systems, a podcast, and more intention. If you're feeling the weight of growth without clarity, this episode will help you reset.

We’ll cover:

• Scaling Without Staff – How she and her husband handled 260 files a year—just the two of them.
• Burnout and Breaking Points – The cottage move that made her rethink how she wanted to work.
• Podcast as a Platform – Why she launched a podcast and how it helped her connect and convert.
• System Rebuild – Tools like Finmo, Gmail tags, and MyBrokerPro that support her new workflow.
• Content Without Pressure – Why she rarely posts about mortgages—and still gets referrals.

You can grow fast—but make sure you’re growing in the right direction. Joline’s story is proof that stepping back can be the first step forward.

To connect with Joline, check out the links below:

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https://www.iconmortgages.ca/

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I Love Mortgage Brokering: www.ilovemortgagebrokering.com

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