672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson

Ever felt that ache of reaching out endlessly, yet still standing alone in a crowded room? You're not alone, true connection is the heartbeat nonprofits are missing right now.

In this episode of Shifts in 2026, Susan McPherson, author of The Lost Art of Connecting and Founder + CEO of McPherson Strategies—returns with her signature warmth and wisdom to explore the deeper meaning of connection in today’s world. Together, they dive into the "reconnection era," shifting nonprofits from communication overload to dialog that rebuilds trust, sparks belonging, and tackles the loneliness epidemic head-on.

Susan shares eye-opening stats, candid truths on AI's limits, and a heartfelt playbook—from leading with twice-as-much listening and empathy, to simple local salons, skills-based volunteering, and brave vulnerability. It's honest, hilarious, and that rare human spark that leaves you lighter and ready to show up differently.

If you're craving deeper ties with your team, donors, and community, this one's pure gold.

Episode Highlights:

• Understanding Loneliness and Disconnection (04:25)
• Evolving Perspectives on Connection (12:11)
• Shifting from Communication to Connection (15:41)
• Actionable Steps for Nonprofit Leaders (24:06)
• Susan’s One Good Thing + Homework (25:00)

Episode Shownotes: www.wearforgood.com/episode/672

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