
67 | Start building your offer funnel
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🎬 Get started with Your First Mini Course Workshop.
Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea?
In this practical, step-by-step episode, we’re breaking down the basics of funnels - what they actually are, why you need one, and how to start mapping out your customer journey before you’ve even created your product.
You’ll learn:
- What a funnel really is and how people move through it (with or without buying right away)
- Why your core paid offer is the anchor for your whole funnel
- How to create freebies that attract the right people to your world
- Why testing and talking about your free offers is half the battle
- The underrated magic of low-ticket offers and how they prime your audience for bigger things
- Plus a quick pep talk about email marketing (spoiler: it’s still your secret sales weapon)
If you’re early on in your digital product journey and want to build your offer suite with intention, this episode is the roadmap you didn’t know you needed.
TAKE THE NEXT STEPS
💸 Get a deep-dive Course Creation Checklist with all steps from planning to launching laid out with insider tips and AI prompts to use.
🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW.
📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers
CONNECT WITH ME
Follow @coursecreationlab on Instagram