In this powerhouse session, John Kitchens reconnects with the dynamic and multi-talented Chauncey Pham for a fourth deep-dive conversation that hits both tactical and transformational levels.

From redefining identity as a real estate professional to building vertically integrated businesses, Chauncey shares her real-world experience in pivoting from production to profitability. With fewer transactions and longer cash conversion cycles in today’s market, she makes a compelling case for why every agent needs to shift their thinking—from “how many” to “how deep.”

You’ll learn how to build a business that runs like a store, maximize every opportunity you generate, and develop a framework that scales—regardless of market shifts.

• Why every agent should see their business as a retail storefront.

• A simple framework for running your business with departments, systems, and leverage.

• How to evaluate every role in a transaction and earn a piece of the pie beyond just commission.
  
  

• Chauncey's personal story of removing “Realtor” from her bio—and why that mental shift mattered.

• How to stop chasing status and start chasing freedom.

• The hard truth: Letting go of ego is the first step to meaningful pivot.
  
  

• Why agents should vertically integrate (think: construction, design, lending).

• How to determine a fair value exchange when referring business to vendors and partners.

• From 25% commissions to barter-based value: How to structure win-win relationships.
  
  

• Why one proven process with a high close rate outperforms 10 disjointed ones.

• Why consistency beats complexity—and how to build a business that reflects your passions.

• How Chauncey discovered her real genius by leaning into creativity over conformity.
  
  

• Why it’s okay (and necessary) to pursue what energizes you—even if it means changing roles.

• The power of coaching others as a mirror for your own growth.

• Letting go of "trick plays" and embracing the fundamentals—every day.

• Learn more & work with John: johnkitchens.coach

• Follow Chauncey: @chaunceyphamhomes

• Read: Mastering the Rockefeller Habits by Verne Harnish

• Learn: Frank Shamrock’s “Plus, Minus, Equal” growth philosophy

“When everything you do runs through a framework, you can pivot anywhere and still win.” – Chauncey Pham

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥