66: Marketing Channels- What's Working Now

Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.

• Pinterest now favors engagement-based content alongside inspiration and education
• Use keyword-rich descriptions and short-form video on Pinterest for better results
• Google prioritizes experience-based content showing expertise and personal stories
• Create Q&A sections in blog posts to rank better with Google's AI
• Instagram algorithm heavily favors reels and carousels over single images
• Content that educates, entertains, or inspires performs best on Instagram
• TikTok offers untapped potential for family photographers with its niche-friendly algorithm
• Email marketing requires proper opt-in procedures but can build strong client relationships
• Modern networking tools make collaborations easier than ever before
• Repurpose content across platforms with tools like repurpose.io to maximize efficiency
• Strategies for working with me are changing to group intensives and one-off courses

Feel free to DM me any questions you have about marketing. My wish for you is to be curious, not furious about marketing changes, and to be brave enough to put yourself out there.

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