Amazon has just dropped a bombshell that will affect thousands of agencies, freelancers, and service providers in the e-commerce space. Starting April 10, 2025, with full implementation required by August 31, 2025, all third-party solution providers who access one or more Seller Central accounts must register through Amazon's new Solution Provider Portal (SPP).

This mandatory registration process represents Amazon's latest effort to enhance security, improve API monitoring, and strengthen data protection across its marketplace. The process isn't simple either - it requires business verification, identity verification, video appointments, and detailed documentation of services provided. Even existing Amazon Service Provider Network (SPN) partners will need to complete this registration, indicating just how comprehensive Amazon intends this verification to be.

For sellers who rely on third-party support, this change means you'll need to ensure your service providers are properly registered by the deadline. When adding users to your account, you'll soon designate them either as an employee or as a third party. If you select "third party" and that provider isn't registered in the SPP, they will be unable to access your account - potentially creating significant disruption if not addressed before the deadline.

The change appears particularly challenging for independent freelancers who may face a more complex verification process than established agencies. This could potentially reshape the Amazon service provider ecosystem, pushing more independents toward agency models or consulting roles that don't require direct account access.

Have questions about these new Amazon requirements or need help navigating the registration process? Reach out to us at Velocity Sellers - we're staying on top of these changes to ensure our clients and partners remain compliant and operational through this transition.

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