#65: Why I Don't Start My Business Goals on January 1st (And Why You Shouldn't Either)

Everywhere you look, people are talking about starting strong on January 1st. But here's what I've discovered after years of building my business as a mom: the most successful mom entrepreneurs I know don't start on January 1st. They start strategically when routine returns—and that changes everything.

If you're a mom entrepreneur who's been feeling guilty about not having your January 1st plan ready, or anxious that you're already behind before the year even starts, this episode is your permission slip. Because when you're building a business around family life, January 1st isn't your fresh start—it's still precious family time. And trying to force business momentum when your kids are home and routine hasn't returned? That's not strategy. That's exhaustion.

In this episode, you'll discover:

• Why starting on January 1st when your kids are still home actually sets you up to feel behind instead of building real momentum
• The strategic reason successful mom entrepreneurs wait until January 5th (when routine returns) to start their business habits
• How to enjoy the last days of the holidays guilt-free without feeling like you're failing at your business goals
• The one decision you need to make between now and January 5th that will set up your entire first quarter
• Why choosing one 15-minute habit on January 5th is more powerful than ten goals on January 1st
• How to shift from "I'm already behind" to "I'm being strategic" so you start from a place of power, not deficit

Ready to take action? Between now and January 5th, think about your one thing—the one habit you'll start when routine returns. And if you need help finding where you even have 15 minutes in your schedule, grab my free Hidden Time Finder at timeforliving.com/hiddentimefinder. It'll help you identify exactly where you have pockets of time you didn't even realize were there.

Connect with me:

• 🌐 Website: timeforliving.co
• 📸 Instagram: @timeforlivingco
• 📧 Email: [e-mail]

You're not behind. You're being strategic. And that's the mark of a smart entrepreneur.