Want to know the secret to boosting your Amazon conversions? It's hiding in plain sight—your product images.

Content expert John Aspinall returns to the podcast with game-changing insights about optimizing Amazon listings, particularly hero images. John doesn't pull punches when analyzing what works and what doesn't in e-commerce content, bringing his signature New York directness to help sellers understand why many listings fail to convert.

The conversation dives deep into why showing products outside of packaging is non-negotiable, how to maximize "dead pixel real estate" without looking spammy, and why many successful brands are leaving money on the table with suboptimal images. John shares concrete examples of how simple changes—like prominently displaying quantity counts or "Made in USA" badges—can dramatically increase click-through rates.

"Amazon is like a flea market," John explains. "A really big, really nice flea market." In this marketplace environment, merchandising is everything, yet many sellers (even successful ones) fail to stand out effectively. Through real-world examples like drill bit sets and nutritional supplements, John demonstrates how even established brands can increase revenue significantly with tested image optimizations.

Whether you're launching your first product or managing a multi-million dollar portfolio, this episode delivers actionable advice for immediate implementation. Before you're done listening, you'll be looking at your listings with fresh eyes, ready to make the changes that could transform your Amazon business. What's one simple change you could make today that might increase your conversions tomorrow?

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