65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic Cycles with GIS Companies' Eugene Gershman
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65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic Cycles with GIS Companies' Eugene Gershman
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In this episode of Growing Up B2B, Ed Delia interviews the CEO at GIS Companies, Eugene Gershman. Eugene shares his journey from resisting his father's construction business to leading a multi-generational family real estate firm with his sister and brother-in-law.
He discusses the challenges of transitioning from construction to development, the importance of marketing, navigating economic downturns, and managing family dynamics. Eugene offers insights on legacy, adapting to change, and balancing business with family relationships, emphasizing resilience, flexibility, and purpose in building both a company and a lasting family legacy.
Learn more about Eugene's work HERE.
Connect with Eugene on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.