648 | Where the Great People Are (And How to Get Them to Say Yes)

Struggling to hire the right people? The best talent isn’t job-hunting—they’re listening for the right mission.

In this episode, we break down a smarter, culture-first approach to hiring that attracts high performers before you even post a role.

Timestamps:

00:01:26 – Great People Aren’t Looking—They’re Listening
Top-tier talent is drawn to mission, not job boards. Here’s how to make them lean in.

00:08:46 – Your Culture Is Your First Interview
Candidates audit you before you ever meet. Make sure your culture speaks clearly.

00:15:16 – Job Descriptions Must Inspire, Not Intimidate
Replace task lists with vision. Inspire ownership and growth.

00:20:07 – The Right People Say Yes to the Right Vision
Money isn’t the magnet—meaning is. Learn how to communicate your “why.”

00:23:24 – DISC = The Culture Fit Filter
Use DISC to hire for alignment, not just skill. Culture fit starts here.

00:28:38 – Action Items
Practical steps you can take this week to upgrade your hiring process.

00:31:19 – Additional Resources
Sign up for the Smart Hiring Framework at chrislocurto.com/hiringframework

00:32:11 – Conclusion
When your mission is clear, the right people will find you.