634: Kirstie McConnell – From Pets to Premium Portraits, Reinventing a Photography Business

What happens when you leave behind a successful pet photography business, move countries, and start again from zero?

That’s exactly what Kirstie McConnell has done—twice. From being South Australia’s first specialist pet photographer to building €5,000+ luxury portrait sessions in Italy, she’s now preparing to relaunch back home in Australia.

In this episode, Kirstie shares the real strategies behind her reinventions: outreach that landed high-spend clients, SEO that quietly fuelled bookings, and the sales experience that boosted her average order value. If you’re considering a pivot, a relaunch, or simply want to raise your game, this conversation is packed with lessons you can put to work in your own business.

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