632. Making a Movement: How Movements Begin - Spark, Belief + Generosity - Seth Godin

Meet Seth. 🤝

Bestselling author and movement maker Seth Godin joins us to share what it really takes to create meaningful change. From Purple Cow to The Song of Significance, Seth’s work has inspired generations to lead with heart, strategy, + courage.

In this powerful conversation, he unpacks how to build movements through empathy, creativity, + bold action. You’ll learn why the smallest viable audience matters, how to navigate fear and perfectionism, and why doing work that might not work is exactly where the magic happens.

This episode is a rallying cry for nonprofit leaders and changemakers to stop settling—and start leading with intention.

Get ready to think bigger, dig deeper, and reimagine your impact. 💡

Learn:

• Building a movement requires a conversation before the conversation.
• Strategy is not about tactics; it’s about understanding your values.
• Defaulting to familiar practices can hinder progress.
• Nonprofits must acknowledge that their problems are not solved yet.
• Fear and perfectionism can choke momentum; embrace imperfection.
• Empathy is crucial component of effective leadership.
• Every movement starts with a few committed individuals.

Episode Highlights

• The Importance of Strategy in Nonprofits (02:06)
• Understanding Motion and Change (05:07)
• Creating Conditions for Generative Work (08:00)
• Embracing Tension and Imperfection (10:45)
• The Role of Leadership in Nonprofits (13:59)
• The Power of Small Movements (16:55)
• Empathy and Connection in Action (19:46)
• Seth’s One Good Thing (34:52)

Episode Shownotes: www.weareforgood.com/episode/632

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