#62 – From the Trenches: Automation, AI & the Next MSP Leap (James Sanford – Teamspring Technologies)
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#62 – From the Trenches: Automation, AI & the Next MSP Leap (James Sanford – Teamspring Technologies)
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James Sanford, President and founder of Teamspring Technologies in North Georgia, joins Josh Peterson to talk about what the next evolution of MSP work really looks like when automation and AI are at the center. From his beginnings as a software engineer to building a family-run MSP serving Atlanta-area SMBs and nonprofits, James explains how recurring revenue, advisory work, and automation are reshaping his business.
[Guest Introduction]
James Sanford leads Teamspring Technologies, an MSP based in Sugar Hill, Georgia that has been supporting local businesses since 1999 with managed IT, cybersecurity, cloud, and VoIP services. In this conversation, James and Josh explore how MSP owners can turn repetitive work into automation, how AI will change service delivery and staffing, and why owners must decide whether to stay lifestyle-focused or intentionally scale toward generational wealth and leadership impact.
🎙 What We Cover in This Episode-
Tracing James’ journey from software engineer to MSP owner and local IT partner
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Why recurring revenue—and not one-off projects—changed how he built Teamspring
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Real automation examples: CRM data enrichment, prospect research, and scoring
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Streamlining M365 onboarding/offboarding and documentation with forms and scripts
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How AI assistants and tools are already changing Level 1 and Level 2 support
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The emerging role of a dedicated automation engineer inside MSPs
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Choosing between a lifestyle MSP and building a scalable, multi-million-dollar firm
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Generational wealth, working with adult children, and developing leadership skills
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Using books, peer groups, and coaching to fuel the next stage of owner growth
Guest LinkedIn: https://www.linkedin.com/in/jksanford
Company Website: https://www.teamspring.us/
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Host LinkedIn (Josh): https://www.linkedin.com/in/joshdpeterson/
Company LinkedIn (Bering McKinley): https://www.linkedin.com/company/bering-mckinley/