6: The rise and rise of influencer marketing in the UK

According to Kolsquare’s latest research into the state of the European influencer marketing scene, more than a third of UK brands expect to work with up to 100% more influencers in 2025.

Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?

In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand, Monica Marriott-Mills, brand influencer, and Warren Fiveash, Teenage Cancer Trust head of marketing to find out.

We'll dive into why influencer marketing is growing, how an increasingly strict set of rules is impacting the sector, and what the future holds for the influencer marketing space.