6 :: How Bill Belichick’s Petty Move Reveals a Sales Strategy that Protects Your Time and Gross Margin

Do builders alternate between grinding you down on price and ghosting you?

If you're tired of wasting time on bad-fit prospects or losing deals because buyers don’t respect your time or expertise, this episode will help orient you in the right direction.

In this episode, we explore how to reset power dynamics in prospecting using a military-inspired strategy that works in LBM sales—as well as it does in Chapel Hill with Bill Belichick.

Listen to this episode and you will:

• Discover how the “tit for tat” framework can help you filter out time-wasters and focus on real opportunities.
• Learn how to confidently respond to disrespectful buyers and still leave the door open for future deals.
• Master a simple mental model that protects your time, improves your close rate, and earns builder respect.

Listen now to unlock a game-changing mindset shift that helps you close more profitable deals—without chasing builders who don’t value your time.