6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition

How do you create B2B social media content that stands out, who is doing it well and how can B2B marketers compete with volumes of consumer content? These are the questions we’ll be answering in this episode of B2B Bites Back!

Join Stef Lait and Helen Sharpe, as they discuss social media content that stands out in B2B social media, this mini-episode for International Women’s Day features special guests from OST: Georgia O’Keefe, Account Director; Sophie Waitt, Marketing Manager; and Meg Doyle, Marketing Assistant.

Mentions: 

• Salesforce https://www.linkedin.com/company/salesforce/ 
• Grainger, Everyday Heroes docuseries: https://www.youtube.com/playlist?list=PLzGQz6MjmcZIdRezdxk3hcaEVv8lIdBvq 
• Digiconf: https://www.linkedin.com/company/ost-marketing/events/ 
• Domino, constant effort to highlight women in industry. https://www.linkedin.com/company/domino-printing/ 
• Innocent Smoothies, held themselves accountable to last year’s theme of #BreakingTheBias. https://www.linkedin.com/posts/innocent-drinks_internationalwomensday-activity-6906903561532489728-yaS9?utm_source=share&utm_medium=member_desktop 
• Doctor Sally Eaves, championing women in tech: https://www.linkedin.com/in/sally-eaves/recent-activity/posts/  
• Karren Brady: https://karrenbrady.com/