59. Why Tax Season is the Wrong Time to Outsource Your Marketing
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59. Why Tax Season is the Wrong Time to Outsource Your Marketing
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Don’t hire a marketing strategist in the middle of tax season.
Sounds strange coming from me, right? But if you’re a CPA or financial pro trying to outsource your marketing between December and April, you’re setting yourself up for overwhelm.
In this episode, I’m breaking down:
- Why tax season is the worst time to start outsourcing your marketing
- The real reason onboarding with a strategist takes a full month
- A behind-the-scenes look at my onboarding process with clients
- A story of a client I had to let go (and what it taught me)
- Why trusting the process leads to long-term results
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