583 - How We Doubled Our Podcast Downloads in 30 Days (and the Systems That Made It Sustainable)

In this week's pep talk, I am sharing the real strategies behind how we doubled our yearly podcast downloads in just 30 days—without going viral or spending a cent on ads. It’s all about sustainable systems, smarter repurposing, and a few key SEO tweaks that changed everything.

In today’s episode, I share:

• 02:51 – Why this growth came from systems, not trends, and the power of sustainable visibility
• 05:00 – How refocusing on one platform (the podcast) created more consistency and connection
• 06:26 – The small SEO updates that boosted our show ranking on Apple, Spotify, and Google
• 07:56 – How rethinking interviews and conversations increased engagement and authenticity
• 09:56 – The repurposing and SEO system that now lets ChatGPT recommend our content
• 11:46 – How we use custom GPTs to automate content creation and save hours each week
• 13:52 – The “podcast newsletter” strategy that builds deeper listener relationships
• 15:19 – Why curated playlists drive repeat listens and long-term growth
• 16:12 – How simplifying the process led to exponential results—and more fun doing it
• 17:09 – The real secret behind growth: improving the experience, not the effort

🔗 LINKS MENTIONED:

🌟 Join the Collective Co-Op Open → www.hollymariehaynes.com/openhouse

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme