#567 Engineering Creativity: Peadar Coyle on Scaling AI Audio Infrastructure

In this episode of The CTO Show with Mehmet, Mehmet sits down with Peadar Coyle, Co-Founder and CTO of AudioStack, to explore how AI is transforming audio production from a creative craft into scalable infrastructure.

Peadar shares how AudioStack built production-grade AI systems for media and brands worldwide, why audio is becoming a systems problem, and how founders and CTOs can balance speed, quality, and creativity in the age of generative AI.

From programmatic advertising in the UAE to shipping daily in fast-moving startups, this conversation dives deep into the technical, strategic, and cultural realities of building AI-powered platforms.

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👤 About the Guest: Peadar Coyle

Peadar Coyle is the Co-Founder and CTO of AudioStack, an AI-native audio production platform serving global media and entertainment companies.

With a background in data engineering, open-source development, and philosophy, Peadar brings a rare blend of technical depth and human-centered thinking to AI systems design. He is passionate about building reliable, ethical, and scalable infrastructure for creative industries.

https://www.linkedin.com/in/peadarcoyle/

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🔑 Key Takeaways

• Why audio production is shifting from “creative workflows” to “AI infrastructure”

• How AI accelerates creativity instead of replacing it

• The importance of shipping small, fast, and safely

• Why observability and human-in-the-loop systems still matter

• How to scale generative AI without losing trust

• What founders get wrong about “AI prototypes vs real products”

• How to build strong engineering culture in fast-changing environments

• Why the last 10% of AI products is still the hardest

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🎯 What You’ll Learn in This Episode

• How AudioStack automated large-scale localized audio campaigns

• How to balance customer demands with technical quality

• How CTOs should rethink productivity with AI agents

• What “production-ready AI” really means

• How AI is changing product, engineering, and leadership roles

• Why creativity remains a human advantage

• How to prepare teams for continuous technological change

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⏱️ Episode Highlights & Timestamps

00:00 – Introduction & Peadar’s background

02:00 – Why AudioStack was founded

03:30 – Audio as infrastructure vs creativity

05:00 – How AI accelerates creative iteration

07:00 – UAE use case: Programmatic localized ads

09:00 – Orchestration, latency, and reliability challenges

11:00 – Observability and human-in-the-loop AI

14:00 – Evaluating AI systems in production

16:00 – Ethics, copyright, and trust in generative audio

18:30 – Shipping fast: Engineering culture at AudioStack

20:30 – Balancing customer needs with technical debt

23:00 – Building culture in the AI era

26:00 – How CTO roles are changing

28:00 – Product + Engineering convergence

30:00 – What makes great audio in the future

32:00 – Advice for founders in creative AI

35:00 – Final thoughts and recommendations

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📚 Resources Mentioned

• AudioStack Platform: https://www.audiostack.ai

• Claude Code & AI Agents

• AI Evaluation & Observability Tools

• ISO/IEC 42001 (AI Management Systems)

• SOC 2 Compliance Standards