56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era

If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you.

As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium prices to) are the ones with clear, branded frameworks, a strong point of view, and a body of work only they could create.

In this episode, I’ll show you why AI is not actually your competition—and how to use it as a supportive tool while you do the real work of becoming irreplaceable. You’ll walk away with a practical roadmap to capture your original thinking, package your intellectual property, and build a body of work that stands out in the AI era.

🎯 YOU'LL DISCOVER

• Why trying to “out-content” ChatGPT creates a race to the bottom—and what top experts are doing instead
• The 3R Test for your frameworks (Memorable, Repeatable, Referable) and how it makes your IP stand out
• Simple ways to capture your original thinking (before you ever open an AI tool) so your content actually sounds like you
• How packaging your ideas into clear frameworks and a body of work can even lead AI tools to recommend you as the expert

🙌 PUT THIS INTO ACTION

Ready to stop worrying about AI and start packaging what makes you irreplaceable?

👉 Set your own free consult with me to explore Package Your Process™. This is my signature service for experienced coaches and consultants who are ready to:

• Turn their expertise into clear, branded frameworks and signature offers
• Make their work more memorable, repeatable, and referable
• Use tools like ChatGPT after their original thinking—so AI becomes a helpful assistant, not a threat

Set your free consultation now at greateststorycreative.com/consult and we’ll look together at the best next step for you and your body of work in the AI era.

🎧 DIVE INTO THESE RELATED EPISODES

The Find Your Frameworks Series on the Establish Yourself® Podcast >

• Episode 33 (Body of Work)
• Episode 34 (The Framework Advantage)
• Episode 35 (The Framework Pyramid)
• Episode 36 (The Framework Game Plan)

⏸️ REST EASY AT SABBATICAL SCHOOL WITH FRIEND OF THE SHOW, MEAGAN MEGGINSON

• Per this episode's "Moment of Magic," tune into a special podcast series about "Sabbatical School" here: https://sabbatical-school.captivate.fm/listen

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