53 | Should You Sell the Identity or the Transformation? What the Coaching Industry Isn’t Telling You

Hi Friend!

If you’ve been hearing top business coaches say “sell the identity, not the transformation” and you're curious about why… this one is for you.

I just started my coaching business a year ago and I'm not the type to just take things at face value. I’ve been studying this, sitting with it. trying it even, and what I’ve found is that the coaching industry has taken a real psychological truth and industrialized it in a way that I think is worth questioning.

Yes, identity work is real AF. Identity shifts are powerful. But when identity becomes the product instead of the backbone of your coaching offer (and that's not super crystal clear), that’s where I start scratching my head a bit.

In this episode, we’re talking about the difference between selling the identity vs. selling the transformation in your business, why so many business coaches and mentors teach identity-first marketing and what’s really driving that, and what I believe actually creates lasting client results and real transformation in your coaching programs.

If you’re a coach or service provider who wants to build a business rooted in integrity, deliver real client transformations, and market your coaching offer in a way that actually reflects the depth of your work… this conversation will challenge you, stretch you, and give you a new framework for thinking about how you sell.

See you inside, Mari

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