53: Sally Davis Berry on Building Group Travel Success Stories

In this episode of Traveling Tribes, host Jeff Gayduk sits down with Sally Davis Berry, Tourism Director for Great Lakes USA and Cruise the Great Lakes, to explore her remarkable journey through the group travel industry. From her early days at the Corning Museum of Glass to her leadership in promoting the Great Lakes region internationally, Sally shares practical lessons on cultivating group tours, mentoring newcomers, and adapting to the evolving tourism landscape. Discover how collaboration, creativity, and community continue to drive her passion for helping destinations thrive in the group and inbound travel markets.