525: The New Choice Effect

Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more!

Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally attuned communicators. With decades of experience blending business strategy and improvisation, Gina teaches people how to think on their feet, build trust faster, and adapt with confidence in any conversation.