#513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"
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#513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"
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Jeff Goodby joins Breaking and Entering to unpack how a career built on curiosity, risk, and a little vandalism reshaped modern advertising. From breaking into the industry with a homemade portfolio to co-founding Goodby Silverstein & Partners, Jeff shares hard-earned lessons on ideas, leadership, and why the best work should feel a little dangerous. He dives into the thinking behind iconic campaigns, the power of noticing what others overlook, and what the next generation needs to survive and stand out. A masterclass, if you will, in doing the work your mom definitely wouldn’t think of.
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