51: Goldback's Rise from Zero to One Million Customers

Show Notes & Links: https://parisvega.com/51-benjamin-shaffer-goldback-gold-currency/Goldback, a company that offers a gold-based physical currency, experienced rapid growth in just four years from zero customers in 2019 to over 1 million customers today. Benjamin Shaffer shares the story of how their gold-backed currency solves the problem of making small transactions with gold. "We wanted to make gold money but in a way that's practical for everyday transactions." – Benjamin Shaffer