50th Episode Anniversary Podium Special: Brooke Arthur on Olympic Ticketing, Growth, and Storytelling

To celebrate the 50-episode milestone of Don’t Forget Your Tickets, we’re revisiting our most downloaded guests in a special mini-series: the Podium Specials.

First up is Brooke Arthur—a ticketing expert whose journey spans from her early days at Vancouver 2010 to her role in hospitality ticketing at Paris 2024. Throughout her career, Brooke has worked at some of the most high-profile global events, shaping exceptional fan experiences in environments where precision and passion meet.

In this episode, Brooke shares:
✅ What it means to work in ticketing for the world’s biggest sporting events
✅ How digital transformation is changing the game for fans and clubs—through real-world, human-focused strategies
✅ The power of empathy in leadership and in supporting fans
✅ Why storytelling is an essential part of ticketing, not just a “nice to have”

Brooke also opens up about the adrenaline of live events, her thoughts on the future of ticketing, and how her ongoing MBA studies are helping her see ticketing as a dynamic blend of strategy, operations, and human connection.

If you’re in sports ticketing and want a real-world look at how top professionals are rethinking the matchday experience, this episode is a must-listen.

🎧 Tune in to the first of our three Podium Specials—celebrating the magic of ticketing and the people who bring it to life.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com