504. Hosting Hotline: How Do You Build Trust Without Reviews?

When you’re just starting out on Airbnb or launching a new property, one of the biggest challenges is building trust before reviews start rolling in. Should you put “new listing” in your title or description to explain why your property has zero reviews? Or could that actually backfire?

In this Hosting Hotline episode, Sarah and Annette tackle a great listener question about whether to use “new listing” in your Airbnb description—and the best ways to overcome the objections that come with having little to no reviews. They share how to leverage Airbnb’s algorithm boost for new listings, avoid overpromising, and use smart marketing language to build credibility right out of the gate.

What You’ll Learn in This Episode:

• Whether or not to include “new listing” in your title or description
• How Airbnb’s algorithm favors new properties—and how to maximize that boost
• Why accuracy in your listing copy matters more than hype
• Marketing strategies to overcome the lack of reviews
• Tips for building guest trust from day one through responsiveness and communication

If you’re launching a new property, or still figuring out how to make your first reviews count, this episode is a must-listen.

Resources:

Booked & Profitable Listing Audit Bootcamp – Learn how to optimize your Airbnb listing for conversions and overcome common guest objections. Join at: thanksforvisiting.com/bootcamp

Mentioned in this episode:

Lodgify | Use code TFV20