502. Hosting Hotline: Do You Really Need Professional Photos for Your STR?

When it comes to short-term rentals, few topics spark more debate than photography. Do you really need to hire a professional—or can natural, well-lit DIY photos do the trick?

In this Hosting Hotline episode, Sarah and Annette respond to a listener comment that challenges their long-standing belief: that professional photos are a non-negotiable for serious hosts. They explore the value of constructive feedback, how to use it to refine your marketing, and why your photos are more than just pictures—they’re a conversion tool.

You’ll learn:

• Why professional photos often pay for themselves through higher bookings and rates
• How to balance feedback from guests who may not be your target audience
• The risk of overselling your space with overly edited or outdated images
• Why investing in professional photos can increase your confidence as a host
• How photography ties into professionalizing the entire STR industry

Whether you’re convinced or skeptical, this conversation will challenge how you think about your listing images—and what they say about your business.

Resources mentioned:

Learn more about Strategic Host — our newest program designed for hosts craving accountability, mentorship, and one-on-one guidance.

Mentioned in this episode:

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