#50. Bring a Product to Market: Shampoo, Sustainability, and Storytelling with SeaBar's Greg Dayley

In this episode of Drip Trickle Flow Flood, the first in our two-part “bringing a product to market” series, we sit down with Greg Dayley of SeaBar, a natural shampoo and conditioner bar company on a mission to reduce plastic waste and rethink how everyday products are made. Greg shares his unexpected path to the world of haircare, social media, and sustainable product innovation. He takes us behind the scenes of building a physical product from scratch, developing a brand rooted in story and mission, and learning what it really takes to bring an idea to market.

1. Great businesses often start with a simple frustration.

Greg’s idea for SeaBar came from a basic but powerful realization: many shampoo bottles are mostly water, and people are essentially buying bottled water to use in the shower. That small moment of noticing a problem became the spark for an entirely new product.

2. Story matters just as much as the product.

One of Greg’s biggest lessons is that selling is storytelling. People don’t just buy what something is. They buy what it means, what it solves, and the bigger mission behind it. For Greg, that meant building a brand around sustainability, convenience, and reducing waste in a way that feels practical, not preachy.

3. Start smaller than you think you need to.

For anyone wanting to launch a product, Greg emphasizes testing on the smallest scale possible. Before investing huge amounts of money, prove the concept, create rough versions, get feedback, and learn what works. Early experimentation can save you from expensive mistakes later.

4. Making your own product gives you more control.

Greg chose to formulate and manufacture SeaBar himself. That decision gave him a deeper understanding of the product, more flexibility, and more ownership over quality. It also allowed him to create something genuinely different rather than a slightly repackaged version of what already exists.

5. Mission-driven brands still need to be excellent businesses.

Greg is passionate about reducing plastic waste and helping clean up ocean trash, but he is clear that mission alone is not enough. A product has to work well, be convenient, and make sense financially. The strongest businesses pair purpose with quality, practicality, and a real value proposition.

Check out SeaBar.

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