5 Ways Journalists Are Using AI in 2025 (and what that means for PR and marketing professionals)

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In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible.

You will learn how to:

• Optimize your content for Answer Engine Optimization (AEO) so AI can surface your story ideas
• Ensure audio quality in interviews and recordings so AI transcription tools capture your message correctly
• Keep your social and professional profiles updated so journalists and AI see you as an active credible source
• Use fresh website content blogs and FAQs to make sure you are part of AI driven story brainstorming
• Maintain consistent messaging across all platforms so fact checking tools do not create confusion

Whether you are representing a nonprofit, a small business, or a corporate brand, this episode will give you the insights you need to keep your story top of mind in an AI powered newsroom.

👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.