• 5 Value Hurdles - Sales Influence Podcast - SIP 560

  • Apr 23 2025
  • Duración: 11 m
  • Podcast

5 Value Hurdles - Sales Influence Podcast - SIP 560

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  • Resumen

  • Value Positioning and Articulation
    1. 🎯 Positioning value involves putting customers in the scene and situation where they can feel the pain of not having your product, rather than simply listing features.

    2. 💡 To sell value effectively, one must know, believe in, prove, articulate, and position the value correctly within the customer's context and situation.

    3. 🚩 When a customer asks for a discount, it's a signal that you've failed to articulate and position the value of your product, not that the price is too high.
    Customer Decision-Making
    1. 🧠 Customers often rely on default rules (heuristics) like "heavy equals quality" or "long line equals good restaurant" to make quick decisions without deep thought.
    Effective Sales Techniques
    1. ⏱️ To position value, tie together articulation values (e.g., "repair within 30-40 minutes") with the customer's situation (e.g., "what happens if this unit goes down during lunch?") to make them consider potential negative outcomes.
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