5. The hidden generation - understanding “pensioners” better

In this episode of Talk to the Elephant, we chat to Graeme McKenzie, Director of Let’s Talk Ageing, to explore the demographic groups in the 50+ age group and their varying cognitive, behavioural, and physiological characteristics – and ask:

• what are the risks of considering all pensioners as one group?
• what are the issues impacting older or elderly people that may affect how they relate to their finances and financial communication? and
• how can the pension industry can continue to develop digitally, and meet the needs of older and elderly people?