5 Steps to Build Your Social Engagement Strategy Without a Big Team: Care Chat

You don’t need five people to care about your customers on social, you just need a plan.

In this Care Chat episode, I’m answering a question inspired by my recent interview with Ben from King Arthur Baking: How do you build an engagement team when you’re flying solo?

I break down the 5-step system we use at B Squared Media to help brands create proactive, high-impact social care programs—even if you’re a team of one. From auditing your inbound channels to tracking ROI on conversations, this episode is all about starting where you are and proving the value of social.

You’ll learn:

• Why reactive engagement is still a starting point
• How to build a response matrix that sets the tone
• Tools to help you flag urgency (without going enterprise)
• Why you MUST engage like a human (yes, daily!)
• How to track gain/retain conversations for ROI

Whether you’re running solo or growing your team, this one’s for you.

Mentioned in This Episode:

• Agorapulse for prioritizing DMs and urgent messages
• Visit brookesellas.com for speaking inquiries + CX insights

👉 Book a brainstorm and let’s talk about turning your DMs into dollars: https://bsquared.media/contact