5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 5 Shifts to Attract and Keep More Cosmetic Patients First, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue. Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that: First, add thousands to the bottom line Next, reduce stress and staff burnout Finally, remove the need for costly ads and discounts