5 Mistakes Keeping You Invisible Online (Part 1 of 2)

If you feel like you’re doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!

Because the problem is not that digital marketing is too complicated. It’s that most property professionals are still thinking like brick and mortar business owners in a digital world.

Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.

In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.

Once upon a time SEO was called search engine optimisation. It’s now called search everywhere optimisation. If you’re not showing up in AI searches, you’re not going to exist in the next digital evolution - Kylie Walker

We cover:

1. Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant online
2. How fear of change can keep you stuck in outdated marketing habits even when it’s not working
3. The 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients
4. How to build brand awareness so people who don’t know your business yet can find you online and recognise your brand
5. Why showing up online consistently builds more trust than posting polished perfect content on your socials
6. The role of social media, video content, paid ads, and websites in driving traffic and capturing leads
7. Tools that simplify content planning, scheduling, video creation, and CRM management
8. How to nurture leads in the middle of the funnel using education, expertise, and connection
9. Why webinars, investor training, video series, and email nurture build authority faster than sales posts on socials
10. How AI and automation are reshaping lead nurture and client engagement
11. What really happens at the bottom of the funnel and why retention is your biggest growth strategy

👉🏼 Join the Digital Marketing and AI Academy here:

https://courses.thatpropertymum.com.au/digitalmarketingyes

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https: