5. How Placemaking and Storytelling Are Powering Orlando’s Economic Revolution

In this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Steven Pedigo, renowned urban strategist and faculty at the University of Texas at Austin, to explore what truly makes a city world-class.


From placemaking and destination branding to economic development, innovation ecosystems, and the bold Vision 2045 plan — discover how Orlando is positioning itself alongside global creative capitals like Barcelona, Tokyo, and Montreal.

You’ll hear why Orlando’s story is about more than tourism — it’s about the fusion of creativity, research, and opportunity that’s redefining the future of work, life, and community in Central Florida.

Tune in to learn:

• How Orlando climbed into America’s Top 11 Best Cities ranking
• The power of placemaking and why “loveability” drives economic success
• What the rise of AI, entertainment, and innovation means for Orlando’s future
• How collaboration between Visit Orlando, UCF, and the private sector is fueling growth
• Why storytelling is the new strategy for city branding and global recognition

Connect with Steven Pedigo at:
Website: https://iamstevenpedigo.com/
IG: https://www.instagram.com/iamstevenpedigo/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

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What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

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Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/