5: Has generative AI become the everyday marketer's ultimate companion?

Conceptually, most marketers are aware of what generative AI could do – and what we believe it currently can’t. We often see examples of creative at the extreme ends of the spectrum, for example, to demonstrate why the art and design of advertising is still a predominantly human activity.

But it’s time we moved beyond the conceptual or extreme into the transformative ways generative AI can be used today and how it can be implemented in ‘real world’ tasks to bring greater efficiencies as well as enhancing customer engagement.

In this episode of Marketing Beat’s Marketing Bites, podcast host Morag Cuddeford-Jones is joined Microsoft Advertising’s growth advertising lead, Tina Aird and Assembly Global’s head of search and programmatic, Dan Roberts to discuss the myriad ways in which generative AI is revolutionising marketing campaigns.

We’ll also cover how the technology has become invaluable in better adapting and personalising the customer journey, as well as simplifying and speeding up those mundane, but essential parts of the creative process.