🎙️ 5️⃣⏱️ 5 takeaways in 5 mins - Turning trade shows into sales machines with Lee Ali

In this 5-in-5 episode, I unpack my conversation with Lee Ali, MD of Expo Stars and international exhibition expert.
We break down how most MedTech companies waste tens of thousands at global healthcare events—and what to do instead.
From qualifying leads to energising your team, this is your no-fluff guide to making every trade show count.
Five key insights. Five minutes. One smarter conference strategy.