4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)
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4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)
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In this episode, Joanna Lord, global CMO, board advisor, and multi-time tech executive, reflects on the moments that forced her to grow the most. She shares how being passed over for a promotion after a colleague threatened to quit cracked open her entire leadership style, as well as the AMA that sent her into a full-blown panic attack just days into a new global CMO role. These moments became turning points, pushing her to shift from a self-focused high performer to a more collaborative and self-aware leader.
Joanna also talks about impostor syndrome, recovering from public missteps, and learning to separate her identity from her job title. This isn’t just a conversation about leadership — it’s about resilience, reinvention, and what it really means to grow up in your career.
In this conversation, you’ll learn:
- Why your high performance won’t carry you past your people skills
- How “qualified” and “capable” are two entirely different bets
- What changes when you stop being the hero and start being the glue
Things to listen for:
(00:00) Intro
(01:29) Early life in Vermont and career beginnings
(02:24) Joanna’s journalism aspirations
(06:56) Receiving devastating career feedback
(10:30) Thank you to our sponsor, Navattic
(22:50) The AMA that led to a panic attack
(29:34) Being capable vs. being qualified
(33:14) Imbuing swagger on your team
(37:25) A major mistake and avoiding accountability
(43:51) Resilience and moving forward
(45:48) Unstitching identity from job titles
(50:23) Creating a healthy work environment
This episode is presented by:
Navattic: Interactive Product Demo Software - https://navattic.com/value
Resources:
Connect with Joanna:
LinkedIn: https://www.linkedin.com/in/joannalord/
Official newsletter: https://www.linkedin.com/newsletters/7003840481180749824/
Official website: https://www.joannalord.com/
Connect with Andrew:
LinkedIn: https://www.linkedin.com/in/andrewcapland/
Substack: https://media.deliveringvalue.co
Hire Andrew as your coach: https://deliveringvalue.co/coaching