Your brand is more than a logo—it’s the feeling people get when they interact with your business.

In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.

Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding

If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but don’t realize that value is also driven by reducing risk.

Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means more freedom and better outcomes, whether you plan to sell or scale.

Key takeaways:

• Why EBITDA × multiple matters

• How to reduce business risk

• What creates long-term freedom for owners

Listen to this short episode and take one step toward building a business that doesn’t depend on you.

🎧 Visit 40Strategy.com to listen and learn more.

Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple: https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategies™ podcast, Dr. Christopher Croner shares practical tips to make better hiring decisions.

Discover the three traits every great Hunter salesperson must have: achievement, competitiveness, and optimism. Learn how tools like the Drive Test can help you identify the right candidates and avoid costly mistakes.

🎧 Check out our Trusted Partners on our website, who can help with your sales team assessment. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Tune in now to refine your hiring process and build a winning sales team.

Connect with Christopher:

Website: https://salesdrive.info/

LinkedIn: https://www.linkedin.com/in/christophercroner/

Facebook: https://www.facebook.com/SalesDriveLLC/

Get Your Copy of ‘Never Hire a Bad Salesperson Again’: https://a.co/d/i19ZoHd

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2