This week, Bud and Magic Mike take you behind the scenes of their recent ride-alongs in the Northeast — where they found high-GP wins, nostalgic furniture, and yes… a bodega cat guarding the shelf.

From spotting real-time Beatbox opportunities in the wild to creatively reworking cooler space (hello, shelf theft from the NA section), this episode is packed with field-ready insights. We also talk distributor branding, smarter displays, and why “velocity” might be your new favorite word.

Plus:

🤖 What happens when a robot stalks your OOS shelf space

🐈‍⬛ Lessons from New York bodegas (and unexpected cow tails)

💰 Poppy’s billion-dollar exit to Pepsi – and what it means for NA brand contracts

🧋 Why Arizona Hard Tea is winning the tea game, and what package size matters

Whether you're repping a route, setting the strategy, or just looking for some laughs with your Friday beer, this one's for you.

Chapters

00:00 Kickoff and St. Patrick's Day Adventures

03:23 Innovations in Inventory Management

06:24 Market Insights and Sales Strategies

12:15 Branding and Community Engagement

15:20 Industry Acquisitions and Market Trends

21:26 Emerging Products in the Beverage Market

Listen, learn, and always check the bottom shelf for extra space.

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About Tapped In Sales:

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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